Boost Your Home Sale with Irresistible Digital Curb Appeal
Selling your home in today’s market— especially in Denver— requires standing out. Your home will be listed on multiple websites where the digital curb appeal carries more weight than the upgrades you may have done or even the size of your home! But how can you stand out against the rest of the homeowners vying to sell their home to prospective buyers?
What is “Digital Curb Appeal?”
A home’s “curb appeal” refers to the attractiveness of the home itself and the surrounding property when viewed from the street. This includes the front entrance, the landscaping, and the condition of the exterior. Digital curb appeal is the online representation of your home; how your home looks in the online photos, how it’s listed in the description, where it is listed online, and a variety of other factors that influence how a buyer views your home while shopping online. We’ve put together a few tips on how to create an edge when considering your home’s digital curb appeal.
Hire a Professional Photographer.
The photos themselves are a make-or-break aspect when selling your home. The first place a buyer will often see your home listed to sell will be digitally. Are the photos high quality, with excellent lighting and perspective? Blurry cell phone pictures are often a deterrent to potential buyers. Be sure you have set yourself up for success by leveraging a professional photographer who knows how to get the best shot.
Stage Your Home.
While in the midst of selling, your home may be packaged up in boxes to prepare for the move. Potential buyers are always looking to see themselves in a prospective home, and moving boxes and personal items don’t always paint the best picture. Decluttering and removing any personal items such as photos is an essential step when preparing your home. Staging the home yourself or hiring a professional stager if you’ve already begun the move is a great way to up your digital curb appeal. Presenting your home to look move-in ready for any buyer can create a warm and inviting look. Set the scene for success by ensuring your home is properly staged.
Write an Accurate and Compelling Description.
If interested buyers have fallen in love with the photos and the staging, the next place they’ll dive for more information is in your property description. A limited or plain description that leaves buyers with more questions than answers can be a strong deterrent for scheduling a showing or attending an open house. You want to highlight unique features and amenities and showcase the beautiful details of the home you have built! Don’t leave buyers confused or disappointed with inaccurate information— pique their interest with an eloquent description.
Experience Matters.
Here in Denver’s competitive housing market, experience matters. It could even mean the difference between selling or staying put. At Usaj Realty, we’re experts in helping your home shine online and offline. From creating high-impact digital listings to guiding you every step of the way, it’s our mission to make selling your home a smooth and successful experience.
If you’re ready to list your Denver home, we would love to tell you about how we create customized digital marketing plans tailored to your home.
